A van is seen for seconds. Name, what you do, and a phone number or URL is usually enough. QR codes, six service lines and a paragraph of mission statement will not be read on the M60.
Layout has to respect the vehicle. Handles, mouldings, parking sensors and glass all break a design that was drawn on a flat rectangle.
Film specification matters as much as the artwork. Wrap-grade materials, correct surface prep and edge finishing decide whether the job still looks new after a winter.
If you run more than one vehicle, keep a master layout. Fleets look accidental when every van is a slightly different interpretation of the same logo.